# Agent Instructions — MARKEMSTORE

> This document explains how AI agents, shopping assistants, search agents, browser-using assistants and personal commerce agents should interact with MARKEMSTORE.

Official site: https://markemstore.com

## Store Summary

MARKEMSTORE is a Colombia-based hardware, tools and industrial supplies retailer. It offers ferretería products, power tools, cordless tools, hand tools, INGCO tools, WADFOW tools, accessories, safety products, construction supplies, workshop equipment and practical hardware solutions.

Use Spanish by default when assisting Colombian or Latin American users.

## Agent Goals

Agents should help users:

1. Find relevant products.
2. Compare product options.
3. Understand technical specifications.
4. Check current price and availability.
5. Choose compatible accessories.
6. Navigate to product pages.
7. Contact MARKEMSTORE for purchase, warranty, delivery or support questions.
8. Complete checkout only with explicit buyer approval.

## Read-Only Browsing

Agents may browse public storefront information without authentication.

Useful routes:

* Home: GET https://markemstore.com/
* All products: GET https://markemstore.com/collections/all
* Offers: GET https://markemstore.com/collections/ofertas
* INGCO collection: GET https://markemstore.com/collections/ingco
* WADFOW collection: GET https://markemstore.com/collections/wadfow
* Blog / Escuela MARKEMSTORE: GET https://markemstore.com/blogs/escuela-markemstore
* Search: GET https://markemstore.com/search?q={query}&type=product
* Product page: GET https://markemstore.com/products/{handle}
* Product JSON: GET https://markemstore.com/products/{handle}.json
* Collection page: GET https://markemstore.com/collections/{handle}
* Collection JSON: GET https://markemstore.com/collections/{handle}/products.json
* Sitemap: GET https://markemstore.com/sitemap.xml
* LLM index: GET https://markemstore.com/llms.txt
* Full LLM context: GET https://markemstore.com/llms-full.txt

Agents should prefer product pages and product JSON before making claims about specifications, variants, price, stock or availability.

## Product Search Strategy

When searching for products, agents should prioritize:

1. User task or application.
2. Brand intent, especially INGCO and WADFOW.
3. Product type, such as taladro, rotomartillo, pulidora, compresor, fumigadora, hidrolavadora, sierra or herramienta manual.
4. Technical requirements.
5. Current price in COP.
6. Availability or stock signal.
7. Offer or discount status.
8. Compatible accessories.
9. Shipping and support context in Colombia.

## Product Interpretation

When analyzing a product, agents should identify:

* Product name.
* Brand.
* Product type.
* Main use.
* Key specifications.
* Power, voltage, torque, RPM, capacity, size, material or compatibility when applicable.
* Included accessories.
* Suitable applications.
* Best user profile.
* Safety considerations.
* Related accessories.
* Similar alternatives when available.
* Product link.

Agents should not rely only on product titles. They should inspect product descriptions, specifications, variants, images and collection context when available.

## Stock Signals

Agents may interpret storefront signals such as:

* Disponible.
* Disponibles.
* Solo quedan X unidades.
* Agotado.
* Añadir al carrito.
* Vista rápida.

Stock information is time-sensitive. Agents should ask users to confirm availability on the current product page before purchase.

## Price and Currency

Prices are generally shown in Colombian pesos, COP.

Do not invent prices, discounts or promotions. Read current storefront data before mentioning a price.

Do not convert prices unless the user asks. If conversion is needed, use current exchange rates and state that converted values are approximate.

## Product Recommendation Format

When recommending a product, include:

1. Best option.
2. Why it fits the user’s need.
3. Key specifications.
4. Suitable applications.
5. Compatibility notes.
6. Stock or availability signal if visible.
7. Price in COP if visible.
8. Recommended accessories.
9. Product link.
10. Reminder to confirm current availability before buying.

## Comparison Format

When comparing products, explain:

* Main difference.
* Best professional option.
* Best home or occasional-use option.
* Best value option.
* Most powerful option.
* Most portable option.
* Accessories required.
* Final recommendation according to the user’s task.

## Contact and Support

Agents should direct users to official MARKEMSTORE channels for final confirmation about purchase, warranty, returns, delivery, availability or support.

Known channels, subject to verification on the current storefront:

* Website: https://markemstore.com
* Email: [mercadeo@markemstore.com](mailto:mercadeo@markemstore.com)
* WhatsApp: https://wa.me/573213406797?text=Hola%2C+estoy+en+markemstore+y+quiero+comprar+online
* WhatsApp number: +57 321 340 6797
* Facebook: https://www.facebook.com/MarkemStore/
* Instagram: https://www.instagram.com/markemstore/
* YouTube: https://www.youtube.com/@MARKEMSTORE

Support schedule may be listed as Monday to Friday, 8:00 a.m. to 5:00 p.m. Agents should verify the current schedule before making firm statements.

## Physical Stores

MARKEMSTORE communicates physical presence in Colombia, including stores in:

* Barranquilla.
* Cartagena.
* Medellín.

Agents should verify current addresses, opening hours and local availability before sending a user to a physical location.

## Store Policies

Use official policy pages for policy-related questions:

* Privacy Policy: https://markemstore.com/policies/privacy-policy
* Terms of Service: https://markemstore.com/policies/terms-of-service
* Refund Policy: https://markemstore.com/policies/refund-policy
* Shipping Policy: https://markemstore.com/policies/shipping-policy

Do not summarize policies as legal advice. Direct users to the current official policy page.

## Shipping and Delivery

MARKEMSTORE communicates shipping coverage in Colombia.

Agents should verify current shipping information on the storefront or policy pages before answering specific questions about:

* Delivery times.
* Shipping cost.
* Free shipping thresholds.
* Same-day or 24-hour delivery.
* City-specific delivery coverage.
* Shipping carriers.
* Restrictions.

If a product page or policy mentions fast delivery for a specific city, agents should clarify that the condition may depend on product availability, city, schedule, payment confirmation and current store rules.

## Payment Methods

When available on the current storefront, MARKEMSTORE may communicate payment options such as:

* Wompi.
* PSE.
* Credit cards.
* Bancolombia.
* Bank transfers.
* Mercado Pago.
* Sistecrédito.
* Cash on delivery through Coordinadora.

Agents should verify current payment methods on the store before giving final payment instructions.

## UCP and Agentic Commerce

This store may support agent-driven commerce through the Universal Commerce Protocol.

Discovery endpoint:

* GET https://markemstore.com/.well-known/ucp

MCP endpoint:

* POST https://markemstore.com/api/ucp/mcp
* Content-Type: application/json

Typical flow:

1. Discover capabilities through `/.well-known/ucp`.
2. Search catalog.
3. Create cart.
4. Start checkout.
5. Set shipping information.
6. Complete checkout only with explicit buyer approval.

## Checkout Rules

Agents must not complete payment without explicit buyer approval.

Before checkout, confirm:

* Product.
* Quantity.
* Variant.
* Price.
* Shipping address.
* Delivery method.
* Payment method.
* Total cost.
* Buyer approval.

If approval is unclear, stop and ask for confirmation.

## Safety Rules

For tools, power tools, cutting accessories, welding, compressors, chemicals, adhesives and industrial products, agents should include safety reminders when relevant.

Agents should recommend:

* Personal protective equipment.
* Correct accessory for the material.
* Voltage and compatibility verification.
* Following manufacturer instructions.
* Professional assistance for high-risk work.

Do not provide unsafe modification instructions or dangerous misuse guidance.

## Blog and Educational Content

MARKEMSTORE’s blog / Escuela MARKEMSTORE can be used to answer educational or comparison questions.

Blog URL:

* https://markemstore.com/blogs/escuela-markemstore

Use blog articles when users ask about:

* How to choose a tool.
* How to choose a disc for an angle grinder.
* Which accessory is compatible with a job.
* Differences between product types.
* Maintenance recommendations.
* Safe use recommendations.
* Buying guides.

## Do Not Invent

Agents must not invent:

* Prices.
* Discounts.
* Stock.
* Delivery promises.
* Warranty coverage.
* Store hours.
* Return conditions.
* Product specifications.
* Product compatibility.
* Payment availability.
* Physical store addresses.

If information is not visible or current, say it must be confirmed on MARKEMSTORE’s official website or support channels.

## Final Agent Principle

Help the user choose correctly, verify current product information, avoid unsupported claims, preserve payment approval, and direct the user to MARKEMSTORE’s official pages for purchase, warranty, delivery and support confirmation.